About Us

White Label Events is an end-to-end event planner that cater for social driving adventures on a Global scale. We help plan unforgettable journeys for the world’s leading brands to smaller scale, elite individual trips. We are a small, yet flexible team with over 50 years’ experience in Motorsport.

Who are we?

Born out of the successful idea of running unique automotive adventures for McLaren F1’s, now better known as the 106 Drivers Club, White Label Events expanded their offering and broadened their creative production, helping connect, engage, and evolve across a wider platform. Our international networks consist of best-in-class specialists, and our experience and dedication ensure we go that extra mile to deliver outstanding results. We provide a complete framework for each event, a turnkey experience from start to finish for both customer and client.

Who are we?

Born out of the successful idea of running unique automotive adventures for McLaren F1’s, now better known as the 106 Drivers Club, White Label Events expanded their offering and broadened their creative production, helping connect, engage, and evolve across a wider platform. Our international networks consist of best-in-class specialists, and our experience and dedication ensure we go that extra mile to deliver outstanding results. We provide a complete framework for each event, a turnkey experience from start to finish for both customer and client.

Drives

White Label Events are the blue ribbon of automotive adventures. The creation and execution of luxury, social driving events where like-minded people share their passion and experiences in incredible locations across the world. Each event is carefully planned with years of investigation and research combined with a wealth of automotive knowledge from our specialist team. We search the globe for the most luxurious hotels, epic driving roads, finest culinary experiences, and unique attractions.

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Drives

White Label Events are the blue ribbon of automotive adventures. The creation and execution of luxury, social driving events where like-minded people share their passion and experiences in incredible locations across the world. Each event is carefully planned with years of investigation and research combined with a wealth of automotive knowledge from our specialist team. We search the globe for the most luxurious hotels, epic driving roads, finest culinary experiences, and unique attractions.

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106 Drivers Club

Formerly known as The McLaren F1 Owners Club, the 106 Drivers Club continues to run events for owners of McLaren ultimate series cars. The Club, founded in 2012 by Ray Bellm, plays host to unique, discreet events for the McLaren F1 to celebrate anniversaries of the iconic car. Our desire was to enable owners to enjoy their cars in a social environment in luxury destinations long after the cars finished their racing history.

View
106 Drivers Club

Formerly known as The McLaren F1 Owners Club, the 106 Drivers Club continues to run events for owners of McLaren ultimate series cars. The Club, founded in 2012 by Ray Bellm, plays host to unique, discreet events for the McLaren F1 to celebrate anniversaries of the iconic car. Our desire was to enable owners to enjoy their cars in a social environment in luxury destinations long after the cars finished their racing history.

View