Drives

White Label Events are the blue ribbon of automotive adventures. The creation and execution of luxury, social driving events where like-minded people share their passion and experiences in incredible locations across the world.

Each event is carefully planned with years of investigation and research combined with a wealth of automotive knowledge from our specialist team. We search the globe for the most luxurious hotels, epic driving roads, finest culinary experiences and unique attractions.

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Drives

White Label Events are the blue ribbon of automotive adventures. The creation and execution of luxury, social driving events where like-minded people share their passion and experiences in incredible locations across the world.

Each event is carefully planned with years of investigation and research combined with a wealth of automotive knowledge from our specialist team. We search the globe for the most luxurious hotels, epic driving roads, finest culinary experiences and unique attractions.

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Experiential

White Label Events create and deliver special events, parties, weddings and bespoke travel adventures for the most discerning clientele from across the world. 

We are known for our unique ideas, combining exceptional event design and production.

Our aim is to deliver a seamless and inspirational event — whatever the request, wherever the location.

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Experiential

White Label Events create and deliver special events, parties, weddings and bespoke travel adventures for the most discerning clientele from across the world. 

We are known for our unique ideas, combining exceptional event design and production.

Our aim is to deliver a seamless and inspirational event — whatever the request, wherever the location.

VIEW

106 Drivers

In 2018, by the request of McLaren Automotive, The McLaren F1 Owners Club changed their name to The 106 Drivers Club. The club continues to run events for owners of McLaren ultimate series cars in exactly the same manner.

The Club, founded in 2012 by Ray Bellm, plays host to unique automotive adventures for the McLaren F1 to celebrate anniversaries of the iconic car. Our desire was to enable owners to enjoy their cars in a social environment in luxury destinations long after the cars finished their racing history.

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106 Drivers
Club

In 2018, by the request of McLaren Automotive, The McLaren F1 Owners Club changed their name to The 106 Drivers Club. The club continues to run events for owners of McLaren ultimate series cars in exactly the same manner.

The Club, founded in 2012 by Ray Bellm, plays host to unique automotive adventures for the McLaren F1 to celebrate anniversaries of the iconic car. Our desire was to enable owners to enjoy their cars in a social environment in luxury destinations long after the cars finished their racing history.

VIEW

From the world’s leading brands to elite individuals, we are a small yet flexible, end-to-end event planner that cater for every event, no matter how large or creative.

Born out of the successful idea of running unique automotive adventures, through the former McLaren F1 Owners Club, now better know as the 106 Drivers Club,
White Label Events expanded their offering and broadened their creative production, helping connect, engage and evolve.

Our international networks consist of best-in-class specialists,
and our experience and dedication ensure we go that extra mile to deliver outstanding global results.

We provide a complete framework for each event, operating on a Global scale.