White Label Events are the blue ribbon of automotive adventures. The creation and execution of luxury, social driving events where like-minded people share their passion and experiences in incredible locations across the world.

Each event is carefully planned with years of investigation and research combined with a wealth of automotive knowledge from our specialist team. We search the globe for the most luxurious hotels, epic driving roads, finest culinary experiences and unique attractions.

White Label Events create and deliver special events, parties, weddings and bespoke travel adventures for the most discerning clientele from across the world. 

We are known for our unique ideas, combining exceptional event design and production.

Our aim is to deliver a seamless and inspirational event — whatever the request, wherever the location.

In 2018, by the request of McLaren Automotive, The McLaren F1 Owners Club changed their name to The 106 Drivers Club. The club continues to run events for owners of McLaren ultimate series cars in exactly the same manner.

The Club, founded in 2012 by Ray Bellm, plays host to unique automotive adventures for the McLaren F1 to celebrate anniversaries of the iconic car. Our desire was to enable owners to enjoy their cars in a social environment in luxury destinations long after the cars finished their racing history.